Assel Zhengisbayeva is a Marketing Specialist at Esri Canada, where she blends marketing strategies with advanced GIS technology solutions to support the public safety sector. With a keen interest in the dynamics of emergency management and Next Generation 9-1-1 (NG9-1-1), Assel leverages her expertise to build industry awareness and foster meaningful engagements. She holds a Bachelor of Business from Victoria University, Australia, and a Master in International Business from Hult International Business School. An avid traveler and polyglot, Assel enjoys the challenges of learning new languages and the joys of exploring diverse cultures. At home, she delights in playing fetch with her cat, Smokey, finding joy in the simple pleasures of life.